I have recently developed an email list of readers and writers for Wannabe Pride. If you’re running any kind of business, and self-publishing is a business, it’s vital to have an email list of your customers. Sure, Twitter and Facebook are the big social networking tools now, but anybody remember MySpace? The next big thing for today may be gone tomorrow, taking with it most of your customer base. Having an email list ensures that you are able to stay in contact with your readers for as long as they still want to hear from you. They can unsubscribe at any time, but if they still want to know about you and your upcoming books, you want to be able to contact them.
My target audience consists of both readers and writers, so I send out book recommendations and writing tips and articles – in that order. The top half of a typical email is book recommendations for books of various genres and the bottom half consists of articles and other information and advice on the craft of writing. That way, readers can simply read the top half and skip the rest if they aren’t interested in writing techniques.
After all, there’s only so much to say about my own books week after week. Um, yeah. QUEEN HENRY is available for purchase. That’s…yeah…that’s all I have to say right now….Nothing more to report…you know….stay tuned…. In order for any email list to be successful, you have to offer something of value to the people who subscribe. I inform readers of newly released books, as well as ones that are discounted or even free. For writers, I hope to provide them with helpful writing information and an opportunity to promote their books.